In the Game for Ukraine

April 2022


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It has been so incredibly hard to watch the war in Ukraine unfold and impact our colleagues and industry friends in both Ukraine and Russia. We know we’re not alone in wanting to do as much as we can to help the people impacted by this. Which is why our teams at SIDE have come up with a way to use their unique skillset to fundraise for Ukraine.

Some of the game industry’s biggest voice acting talent will join forces at SIDE London to fundraise for Ukraine during an upcoming livestream on Saturday May 7th, 2022, starting at 2pm BST.

Titled “In the Game for Ukraine” the event will feature favorite voice actors performing famous scenes from the games we love, all in aid of the Red Cross – Ukraine Crisis Appeal. The event will be livestreamed with IGN--one of game and entertainment’s biggest news outlets, and hosted by SIDE.

“Like so many, the SIDE team has been horrified by the humanitarian crisis resulting from the war in Ukraine. We want to raise funds to help the millions of people whose lives have been devastated in the past months, and who will be dealing with the effects for years to come,” said Sini Downing, Head of Studio, SIDE London.

“As part of the PTW family of brands, SIDE works every day with voice actors who bring life to the beloved characters in award-winning games. Our goal is to combine the global love of games and the talent in them, together in a powerful event to benefit Ukraine.”

During the 6-hour livestream event, audiences will be encouraged to donate to the Red Cross efforts in Ukraine. Livestreamed across IGN’s channels, voice actors will perform live readings in-studio of some of their most memorable performances. Beyond the London studio, voice actors from around the world will also contribute their performances for the stream.

Who will be performing? Some of the fantastic talent confirmed below:

  • Uncharted 4’s Troy Baker and Nolan North
  • Doug Cockle and Jaimi Barbakoff - as The Witcher’s Geralt and Triss
  • Joseph May (Episodes) as LEGO City Undercover’s bumbling cop Chase McCaine
  • Alix Wilton Regan as Cyberpunk 2077’s Alt
  • BAFTA-winning Jane Perry resurrecting once again in Returnal
  • Joseph Balderrama and Annabelle Dowler as the parents in It Takes Two (The Game Awards’ Game of the Year)
  • Steven Hartley’s perfect game voice as Petrus in GreedFall
  • Shai Matheson as flirty Sylvando in Dragon Quest XI
  • Steffan Rhodri (Gavin & Stacey) giving his Welsh best in Ni no Kuni: Wrath of the White Witch

The livestream will feature interviews, behind-the-scenes content and stories on what it takes to bring these unforgettable characters and games to life. All are invited to follow SIDE’s social media channels for updates on the event and links to the livestream:

SIDE Twitter
SIDE LinkedIn
SIDE YouTube
SIDE Twitch
SIDE Instagram

And watch on IGN here:

IGN.com
IGN YouTube
IGN Twitch

From Fortnite’s to Humble Bundle’s recent Ukraine fundraisers, SIDE and IGN’s “In The Game for Ukraine” event is part of a growing list of events from the global game industry working together to raise funds for the crisis in Ukraine. Many game developers resided in Ukraine, and many popular games beloved by fans worldwide were made by Ukrainian developers. Prior to the war, there were over 400 game companies in Ukraine and more than 30,000 employees of those game companies.

For more information and to please donate, visit: https://sideglobal.com/ukraine